The De Los Podcast

Why Latinos Love Horror: La Llorona, Guillermo del Toro & "Chupacabra Versus Everybody"

Episode Summary

Hosts Fidel Martínez and Suzy Exposito kick off spooky season with a simple question: why do Latinos show up for horror like it's a religious obligation? They start with the data. According to UCLA's 2026 Hollywood Diversity Report, Latinos made up 29.1% of theatrical horror audiences. Fidel and Suzy get into what's behind the numbers, from Fidel's South Texas childhood and an out-of-print bilingual folklore collection called Stories That Must Not Die, to the Latino families (toddlers included) filling the Academy Museum's horror exhibit. Then they follow the stories. La Llorona has crossed borders and decades, and Fidel and Suzy discuss what the legend might say about motherhood and shame. They also debate what the Chupacabra actually looks like, how a millennial cryptid became a sensation after Primer Impacto, and why "Chupacabra versus everybody" was a playground game in Miami. They also take on Obsession, the breakout horror hit of the year, and ask who gets to tell these stories and why it matters. Suzy explains why slashers aren't for her (vampires are another story). And they ask whether Catholicism, with all its demons, fear and salvation, was our first horror education. And because this is De Los Podcast, they end with one request: let Latino filmmakers cook. Produced by Los Angeles Times, L.A. Times Studios, and Sonoro. 🎙 De Los Podcast drops new episodes every week on YouTube and all major podcast platforms. Subscribe so you never miss a conversation.

Episode Notes

Hosts Fidel Martínez and Suzy Exposito kick off spooky season with a simple question: why do Latinos show up for horror like it's a religious obligation?
They start with the data. According to UCLA's 2026 Hollywood Diversity Report, Latinos made up 29.1% of theatrical horror audiences. Fidel and Suzy get into what's behind the numbers, from Fidel's South Texas childhood and an out-of-print bilingual folklore collection called Stories That Must Not Die, to the Latino families (toddlers included) filling the Academy Museum's horror exhibit.
Then they follow the stories. La Llorona has crossed borders and decades, and Fidel and Suzy discuss what the legend might say about motherhood and shame. They also debate what the Chupacabra actually looks like, how a millennial cryptid became a sensation after Primer Impacto, and why "Chupacabra versus everybody" was a playground game in Miami.
They also take on Obsession, the breakout horror hit of the year, and ask who gets to tell these stories and why it matters. Suzy explains why slashers aren't for her (vampires are another story). And they ask whether Catholicism, with all its demons, fear and salvation, was our first horror education.
And because this is De Los Podcast, they end with one request: let Latino filmmakers cook.
Produced by Los Angeles Times, L.A. Times Studios, and Sonoro.
🎙 De Los Podcast drops new episodes every week on YouTube and all major podcast platforms. Subscribe so you never miss a conversation.